Nike brings the launch of the Nike Free Mercurial Superfly by HTM
"Volt" innovation, performance and character of the new Nike Mercurial Superfly boot
on the road.
In cooperation with HTM
HTM overcomes in collaboration with Mark Parker, Nike Inc. CEO and designer, Hiroshi Fujiwara, founder of Fragment Design, and Nike's design legend Tinker Hatfield conventions by the issue is resolved and reinterpreted, but alludes to the future of the shoe.
The Nike Mercurial Superfly Free by HTM combines the most popular performance technologies from Nike and thus ensures a sock-like fit, increased road feel and natural movement. The shoe features a one-piece Nike Flyknit upper with integrated shoe collar and a Nike Free 5.0 outsole for a tailor-made, flexible ride - for everyday wear designed inspired by football.
NIKE FREE MERCURIAL SUPERFLY BY HTM
Nike Flyknit upper for a lightweight feel,, breathability and support
Dynamic Fit collar for a sock-like fit and non-slip comfort
Flywire fibers for dynamic maintenance with low weight
Double pull loops for easy on and off
Heels coating made of leather for support, durability and superb style
Nike Free 5.0 outsole with flex grooves for natural range of motion
Formfitting Nike Flyknit upper and supportive Nike Free 5.0 sole take the new Nike Mercurial Superfly boot from the pitch to the street.
Filtering the new Nike Mercurial Superfly boot through their collaborative design lens, NIKE, Inc. President and CEO/designer Mark Parker, Fragment design founder Hiroshi Fujiwara and Nike design legend Tinker Hatfield deliver the Nike Free Mercurial Superfly by HTM. Dedicated to disciples of design and innovation, the groundbreaking shoe is inspired by the benefits of performance football and integrates Nike's most celebrated performance technologies—from Flyknit to Nike Free. Moreover, the shoe underscores HTM's ongoing tradition of hinting at the future of footwear design with disruptive interpretations that defy convention.
Preserving the boot's performance benefits of fit, heightened sensation and natural motion, the Nike Free Mercurial Superfly by HTM addresses the rigors of everyday wear. To capture the aesthetic language of speed and style associated with the Nike Mercurial design ethos, it retains a lightweight Nike Flyknit upper. Similar to that of the Mercurial Superfly boot, the upper boasts a sock-like fit and high, integrated ankle cuff that eliminates distraction and enhances reaction.
Notably, the shoe's incarnation in glowing Volt—a key Nike performance color originally introduced in London in 2012—celebrates the electrifying finals of the summer's seminal football tournament in Brasil.
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